Best practice for esports tournament organisers looking to land partnerships
Season 2 Episode 5 Part 2 of Tech Girl Talks Podcast
In my podcast series, Tech Girl Talks, I dropped the first part of a two part episode which specifically focused on esports sponsorships. In part 1 I spoke to Tim Ashton, the Global Esports Account Manager for Steelseries. This meant we covered the brand requirements for sponsorships and partnerships of esports tournaments and teams. For Part 2 I wanted to talk to a tournament organiser and find out what a successful partnership offering looked like… so that’s what I did!
In part 2 of Landing an Esports sponsorship the podcast investigates the offering put forward by tournament organisers to brands looking to enter the space. I’m incredibly excited about this one because I have insight from Farrell Sweeney, who is the Director of Partner Management at ESL.
I got the opportunity to chat to Farrell, who is based in New York. Her insight was invaluable and I think this particular episode will bring a lot of knowledge to those in the industry and fans of esports.
Here are a few things we focus on:
Esports events and the marketing benefits for big brands
If you enjoy the podcast please tell me and your friends by sharing it on social media.
I'd love to chat to you some more.
I usually send out a weekly mailer with a recap of blog posts but also some personal anecdotes. If you want to know about competitions or just catch up in a more personal setting then you might like to receive the mailer.