SA Influencer Marketing Has a Problem
And It's Not the Creators
Over the past year I’ve been creating more short-form content than ever: YouTube Shorts, Instagram, TikTok. The content varies but I try do a few pieces on esports, gaming and the tech behind gaming. These content pieces usually sit somewhere...
A new industry white paper on Africa’s games industry compiled by SpielFabrique and backed by Xsolla just landed, and the esports data for South Africa looks impressive on paper. But if you’ve been in or around this scene for any...
It always feels a bit weird writing these “hype” posts but hell, here we are. If you told me a few years ago I’d be desk hosting a Counter-Strike Major, I’d have laughed at you. But here I am, getting...
I currently can only ship within South Africa. Should you wish to get your hands on some merch and not be based here, please contact me on editor@techgirl.co.za to see...
Who is Sam ‘Tech Girl’ Wright? Sam “Tech Girl” Wright is a recognised voice and face in global esports. She has worked as a desk host, interviewer and shoutcaster/commentator for...
Hiya! If you’d like to get in touch it is really simple: Email editor@techgirl.co.za for business and editorial enquiries. ...
SA Influencer Marketing Has a Problem
And It's Not the Creators
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