October is Breast Cancer Awareness Month. One of the most important things to help stop breast cancer (because it is an extremely complex disease) is research. The Breast Cancer Research Foundation is the largest private funder of breast cancer research in the world, investing in the best scientific minds to try learn more about this horrible disease. Which is why the collaboration I’m about to share with you is so damn cool.
Street Fighter V is teaming up with the Breast Cancer Research Foundation
The fighting game is going to be offering up special themed costumes for Chun-Li and Ryu in game. The charity costumes all have a pink aesthetic (which is the colour used for the breast cancer awareness ribbon). The costumes were specifically designed to try bring more awareness and support to breast cancer research.
From 12 October to 12 November, Capcom (the developer of Street Fighter V) will donate 100% of the proceeds it receives from the purchases of the Chun-Li and Ryu costumes to the Breast Cancer Research Foundation. The developer has also guaranteed a minimum donation of $25 000. You can buy the costumes individually or as a pair.
More about Breast Cancer Research
Every 14 seconds, somewhere in the world, a woman is diagnosed with breast cancer. Globally, breast cancer causes the greatest number of cancer-related deaths among women—with an estimated 685,000 women this year alone. But thanks to research, progress is possible. In the U.S., deaths from breast cancer has declined by 40 percent since BCRF was founded.
“This year, breast cancer became the most common cancer worldwide, impacting 2.3 million people. The need for better, more effective treatments have never been greater. We’re grateful for the opportunity to highlight this critical need through Capcom’s wide reach. Through this partnership, we are poised to make a direct and tangible impact on advancing lifesaving science—together.”
BCRF President and CEO Myra Biblowit