eLaLiga Santander ‘Beat the Best’ FIFA competition announced
Kick starts in South Africa
“Beat the Best,” the new competition of eLaLiga in thirteen countries and two Challenges in the United States and China will take the excitement of eLaLiga EA SPORTS FIFA 22 and FIFA Online 4 tournaments all around the world.
South Africa opens the registration process today (19 January) for the tournament, with registration open from January 17th to 30th. The winner of the tournament, taking place from 31 January to 3 February 2022, will get the chance to play against the content creator Meta Mike.
eLaLiga has announced the tournaments that will be part of their international project for the 2021/22 season. Thirteen online competitions in countries around the world, under the title “Beat the Best” and two Challenges in China and the United States, will spearhead a strategy to continue growth of the eLaLiga brand outside of Spain. South Africa becomes the first African country to host the Beat the Best tournament, which will take place between January 31st and February 3rd . The winner will meet Meta Mike in a final to become the best amateur player of the country.
Beat the Best and Challenges
These tournaments started in December 2021 and will take place until May 2022. They will feature amateur players fighting it out to earn the top spot and earn the chance to play against an influencer from their own country. All the related details are available on http://beatthebest.elaliga.gg.
This format follows the lead of the 20/21 eLaLiga Fan Cup, which attracted 21,000 registered players and generated 3 million impressions on social media, the first step in the internationalization strategy developed by eLaLiga.
“The eLaLiga Fan Cup was the first project to take the good work developed at national level beyond our borders. Although we had to make changes to the project due to the pandemic, we were able to complete the tournaments in all proposed countries and lay the foundations of our international strategy, which will this year continue with two very ambitious projects: “Beat the Best” and Challenges in China and the United States,”
said Alfredo Bermejo, director of Digital Strategy at LaLiga.
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