In my podcast series, Tech Girl Talks, I dropped the first part of a two part episode which specifically focused on esports sponsorships. In part 1 I spoke to Tim Ashton, the Global Esports Account Manager for Steelseries. This meant we covered the brand requirements for sponsorships and partnerships of esports tournaments and teams. For Part 2 I wanted to talk to a tournament organiser and find out what a successful partnership offering looked like… so that’s what I did! … Continue reading Best practice for esports tournament organisers looking to land partnerships