Influencers: the virtual, the gold digging & the wholesome

This wasn’t supposed to be all about The Gram but it turned out that way. And you can’t really talk about Instagram without mentioning influencers. From virtual influencers like digital models, DJs and a hipster Col Sanders to fake influencers to influencers that ask their followers to fund a vacation (wtf), this week I take a look at what the influencer world has to offer. And remember folks, real influencers don’t have the word influencer in their bios.

?These virtual influencers have WAY more followers than you

Yes, they aren’t even real people and they have more followers than us mere mortals will probably ever have. Here are some virtual influencers you may want to start following.

A hipster Col Sanders. I especially love the Dr Pepper posts.

View this post on Instagram

Having an ice-cold @DrPepper #ad while I gaze pensively out the window with a fresh perspective on the world. Always take time to be quiet and reflect, especially when you can get a new perspective on the world. It’s a big part of the #secretrecipeforsuccess. It’s so important to take the time to get a new perspective. Like when you’re super high in the air and the earth looks real small. #secretrecipeforsuccess #drpepper #imapepper #privatejet #reflecting #grateful #grateful365 #humbled #friedchicken #friedchickentattoo #advice #success #entrepreneur #behindthecurtain #keys #respect #inspiration #positive #positivethoughts #artistatwork #reflectiongram #blessed #travel #virtualcolonel

A post shared by Kentucky Fried Chicken (@kfc) on

And here is the world’s first digital supermodel.

?This couple asked their Instagram followers to pay for their trip to Africa and it didn’t go so well

Another beautiful day off wanted to show their followers the real world and what travel can do for you, but needed some help. They needed €10k (R161k) and explained that the money “will go towards the bike and gear, food and accommodation (when needed), internet and SIM cards in every country to keep you up to date, insurance, emergencies.” People were not having any of it and instead told them to get jobs.

View this post on Instagram

We could write a long text about mental health or global warming. We could tell you about following your dreams, or how important stepping out of your comfort zone is. We could tell you how beautiful traveling is, and it’s benefits, or the fact that most news don’t match reality. But we’re going to show you!  Less talking more action. Starting on the 20th of July in the middle of Germany, on a tandem, me and Eli  will cycle towards Africa, and hopefully beyond. We want to take you all on this huge adventure. A celebration of life, as we ride freely across mountains, by the sea and through metropolitans. We will show the beauty of this planet and it’s inhabitants, but also the ugliness. But we can not do this on our own. We need you! The funds we raise will go towards the bike and gear, food and accommodation (when needed), internet and SIM cards in every country to keep you up to date, insurance, emergencies. We need funds now for preparation as well as throughout our trip. Every dollar, every message, every couch or garden for our tent, any help you can offer will help us go further.  We hope you all enjoy and learn with us. TOGETHER WE CAN MAKE A DIFFERENCE another beautiful day with love Cat and Eli Link in bio Or paypal Abd_cat@hotmail.com

A post shared by CAT AND ELI (@another_beautiful_day_official) on

?JustAConstructionGuy becomes an influencer with more than 500k followers & counting

I saw this tweet doing its rounds on the internet and couldn’t wait to read more about this story. A dad who works in construction set out to become an influencer and made it!

influencer tweet

However just as soon as I had bookmarked the story, it turns out it was an ad stunt for Cuvee Coffee. Is nothing sacred anymore? I was so eager to believe this wholesome story that I checked out their blog and realised it’s not all bad. Omar, really does work in construction, likes cigars, whisky and coffee and is keen to keep working with the brand. What really got me was when Omar apparently sent a text asking “Is 100 000 followers good?” Yes, Omar that is really good.

View this post on Instagram

When your work neighbors have the best coffee in town. ☕️😍

A post shared by Omar (@justaconstructionguy) on


?Taylor Swift wears lab-grown diamonds in her latest video

You know how you get lab-grown meat, well you can also get lab-grown diamonds. And this manmade bling features in Taylor Swift’s latest music video, You Need To Calm Down. Anabela Chan designed Taytays heart-shaped earrings.


?Facebook plans to make it rain

Just when you thought Facebook couldn’t get any bigger, they announced that they are getting into the world of cryptocurrency.

  • Libra will allow consumers to spend through Messenger, Whatsapp and of course Facebook.
  • Visa and Uber have each invested $10m into the Libra Association and hope to convince businesses to accept payment.
  • It will launch in 2020.

I'd love to chat to you some more.


I usually send out a weekly mailer with a recap of blog posts but also some personal anecdotes. If you want to know about competitions or just catch up in a more personal setting then you might like to receive the mailer.

Enter your email and get the scoop first: