You’ve probably been doing social media wrong this whole time
I listen to a lot of podcasts and one of my favourites has to be The Daily Vee with Gary Vaynerchuk. Gary is an entrepreneur and gives all of his best advice away for free. He is a social media advocate, posts all the time and engages with his fans personally. The other day he liked one of my tweets and I totally fan girled out.
I recently listened to this podcast and even though the book was written in 2013 it is still relevant today. Jab, Jab, Jab, Right Hook: How To Tell Your Story In A Noisy Social World explains how you should be using social media.
Fun Fact: Gary Vee is one of the dudes on Apple’s awesome show Battle of the Apps, which you HAVE to watch.
The main premise being that you should always add more value than you sell. Give value first and then ask. And even then you are not entitled to anything.
Top quotes from Jab, Jab, Jab, Right Hook
Here are some of my favourite quotes from the book:
“Content is king, but context is God. You can put out good content, but if it ignores the context of the platform on which it appears, it can still fall flat.”
It’s important to adjust your content for each platform as well as for your audience. One thing that I struggle with, is that the audience decides. And working in digital marketing I get schooled in this on a daily basis. I might think a piece of content is amazing but if it gets zero engagement, it isn’t.
“It is our job as modern-day storytellers to adjust to the realities of the marketplace, because it sure as hell isn’t going to slow down for us.”
The audience decides.
“Ideas are shit. Execution is the game.”
Every one has an idea. Just sit in a brainstorming session and you’ll find a lot of ideas. It’s the execution that will turn these ideas into successes or failures. And the sad thing is that the fear of failure often stop these ideas from being executed.
“Marketers are on social media to sell stuff. Consumers, however, are not. They are there for value.”
Don’t think of social media as a distribution channel, it is a story telling channel.Most people only post links on social media thinking that they are giving their audience value by directing them to content. That is an ask. Your audience wants more than that. Social media is a story telling channel. Tell more stories.
Gary Vee offers a refreshing look at online marketing and is always honest and cuts through the BS. Which in a world of so much noise, is exactly what we need to hear.
The book is filled with case studies that makes it much easier to apply to your own brand.
I might also be biased because he swears almost as much as I do which validates my gutter mouth. Whenever my mom tells me I swear too much, I feel bad for a while but not enough to change it. F&%* that.
You can listen to the podcast I was talking about here:
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