Some popular Instagram accounts, posts & hashtags

Ever wondered what the most popular Instagram accounts are? Or which post has the most likes and which hashtags are the most used? No? Well then this post is not for you. If you would like to know the answer to these questions, then read on. Here are some of the most popular Instagram accounts, posts and hashtags.

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Most popular Instagram accounts

I bet you would never have guessed that the most popular Instagram account is actually @Instagram, with 223 million followers. The second most popular Insta account? @SelenaGomez with 120 million followers.


A post shared by Selena Gomez (@selenagomez) on

The top 5 most popular Instagram accounts

  1. Instagram, 223m
  2. Selena Gomez, 120m
  3. Ariana Grande, 105m
  4. Taylor Swift , 102m
  5. Beyonce , 101m

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Most popular South African celeb on Instagram

I was quite surprised to find out that AB De Villiers is the most followed SA celeb on Instagram with 3.6m followers! Minnie Dlamini has 1.6m. While both Trevor Noah and Bonang have 1.5m followers and Cassper Nyovest has 1.4m. 


Looking forward to having my family over in India with me.

A post shared by AB de Villiers (@abdevilliers17) on

Most popular Instagram posts

Queen B almost broke the internet when she announced her second pregnancy. With over 11m likes, this is currently the most popular Instagram post.


A post shared by Beyoncé (@beyonce) on

After Beyonce taking the top spot, we then have Selena Gomez taking spots 2 (6.7m), 3 (4.7m) and 4 (4.2m)!


A post shared by Selena Gomez (@selenagomez) on

And at number 5, we have Kendall Jenner with 3.6m likes. (PS: I had to scroll through her Instagram account for way more than I ever wanted to in my entire life, until I got the bright idea to Google it and found the link instantly. The things I’ll do….)

A post shared by Kendall (@kendalljenner) on

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Most popular Instagram hashtags

#SocialMedia #Without #Hashtags #Is #Like #The #Internet #Without #Cats – #Pointless. Here are the most popular hashtags on the Gram.


2. #instagood

3. #photooftheday

4. #tbt

5. #beautiful

For the entire list of top hashtags on Instagram, click here.

Which celebs do you follow on Instagram? Do you even follow celebs? 


  • Reply kerryheathfield May 18, 2017 at 07:43

    I loved this post. I live on IG so this was interesting.
    Super surprised at the AB de Villers thing but good for him.
    Also, I need to get some IG tips from Selena Gomez, she is obviously #killingit

    • Reply Sam Wright May 19, 2017 at 07:13

      I think it is so weird that Selena has the biggest following TBH. Not sure how that happened. But yeah.

  • Reply Jade May 18, 2017 at 08:59

    I don’t follow celebs on social media but I enjoyed this post. I knew Selena was at the top when it comes to Instagram but i didn’t know she held 3 places! Also I’m glad you included SA celebs, I feel like local celebs need to do alot more on social media for their brand – I mean Nicki Minaj is giving away tuition and unpaid student loans on her twitter account.

    • Reply Sam Wright May 19, 2017 at 07:13

      I think SA “celebs” live a bit of a fake lifestyle in the sense that it isn’t as glamorous as they portray. If that makes sense? Nicki can afford to give away tuition. They can’t.

  • Reply Kyla Jean Vermaak June 7, 2017 at 10:45

    Do you perhaps have research on the best/top tech related hashtags in South Africa?

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