Should you stop using the term #GirlBoss?

Things change. A while ago I wrote a review of #GirlBoss by entrepreneur Sophia Amoruso. I enjoyed reading the book and it was filled with good advice but then I saw a headline that made me wonder.

#GirlBoss – how to be successful as a woman in business

The headline went something like this:

nasty girl files for bankruptcy

Nasty Gal filed for bankruptcy protection so that the company could be restructured. After raising millions in funding, Nasty Gal was unable to deliver on the type of growth that shareholders wanted. Speaking to Forbes, Amoruso said “Filing for bankruptcy is actually the  most responsible decision for business”. 

But does this mean we shouldn’t take Sophia Amoruso’s advice? 

Not at all! Failure is viewed as fatal when it should actually be viewed as a right of passage and a stepping stone. All of the greats have failed numerous times.

Nasty Gal might need to be restructured but Amoruso still has her wildly successful #GirlBoss brand which includes a podcast, website, book and numerous speaking engagements.

This month Netflix released the highly anticipated series co-produced by our very own Charlize Theron, called GirlBoss.

Ladyboss is a parody & shows us what it is REALLY like to be woman boss

But is there something wrong with the term #GirlBoss?

I’ve never really thought about it before, but after popping up in my Twitter feed, I had to read why some people thought it was offensive.

Today, we are telling girls — and adult women — that they can be the #Girlboss, but they can’t be “the boss”. Women don’t need to justify their abilities and intellect by making it cute. – Anne, My Lola

girlboss quote

But the more I think about it, the more I find the term “girl boss” grating. It seems fine until you try it with any number of women. Is Oprah a girl boss? Is Hillary a girl boss? Is Sheryl Sandberg a girl boss? Is Tina Fey a girl boss? Is Ruth Bader Ginsburg a girl boss? It sounds absurd.  – Joanna, Cup of Jo

What do you think of terms like #GirlBoss, #BossBabe and #LadyBoss? I’d be really interested to hear what you think. Leave a comment below or hit us up on social media.

I’m still stuck on the use of #LikeABoss by The Lonely Island. And if being a boss means hanging out with fish from the sewers, count me in.

I’d love to hear your thoughts on terms like #GirlBoss. Are they empowering or not? 



  • Reply Candice May 3, 2017 at 08:49

    To me girlboss means a woman taking charge of her own situations in life and work.a strong woman.she is empowering and inspiring to other strong woman.basically she is BOMB!

    • Reply Just Jade (@galoobzzz) May 3, 2017 at 16:06

      Thanks for sharing your thoughts Candice. It is really important that we inspire and support each other.

  • Reply kerryheathfield May 3, 2017 at 09:02

    It is such a catch 22 – I think that it was pure genius from a marketing/social media point of view because it caused a stir and got so much attention but honestly I would never call myself a girlboss, I would call myself a boss. I just don’t take it seriously, it’s something you use as a hashtag or as slang but in the real world it’s not something I would ever use to describe someone who I think is powerful and in charge.

    • Reply Just Jade (@galoobzzz) May 3, 2017 at 16:07

      I agree Kerry – from a marketing standpoint you don’t get better than that. I’m not sure I’d call someone a #GirllBoss either but I can see how people use it to differentiate themselves.

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