Adele broke the internet. Here’s why:
1. Hello by Adele is one of the most-watched music video debuts of all time on YouTube.
2. It has over 110 million views (110 622 135 on 28 Oct – get JZ to say that number), which is impressive for a video that is over 6 minutes long.
3. Lionel Richie did this
HELLO @Adele is it me you’re looking for… ? https://t.co/X9rbXfmks3 #hello pic.twitter.com/4IbNlF5ThV
— Lionel Richie (@LionelRichie) October 24, 2015
4. Adele made people feel things
???? A photo posted by TeamLADBible (@teamladbible) on
5. Blend TV did this
6. Her use of a flip phone caused a stir
If you see an iPhone or a Toyota in a movie, they’re anti-narrative, they take you out of the story […] It feels like I’m making a commercial. – The director
And just in case you’ve just come back from a place with no internet (WTF), here is the video