Hello Adele. You broke the internet.

Adele broke the internet. Here’s why:

1. Hello by Adele is one of the most-watched music video debuts of all time on YouTube.

2. It has over 110 million views (110 622 135 on 28 Oct – get JZ to say that number), which is impressive for a video that is over 6 minutes long.

3. Lionel Richie did this

4. Adele made people feel things  

???? A photo posted by TeamLADBible (@teamladbible) on


5. Blend TV did this

6. Her use of a flip phone caused a stir

If you see an iPhone or a Toyota in a movie, they’re anti-narrative, they take you out of the story […] It feels like I’m making a commercial. – The director 

adele flip phone
Anyone know what kind of flip phone?

And just in case you’ve just come back from a place with no internet (WTF), here is the video

I'd love to chat to you some more.


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