CALL IT SPRING goes emojicrazy

The digital world is taking over. Anyone who says otherwise is probably the first one the machines will take down (this is a Terminator reference, in a fashion post, bear with me). The fashion industry has been rather quick to figure out fun ways to link tech with design. Funky footwear and accessories brand, CALL IT SPRING, has decided to jump on the bandwagon and go a little bit emojicrazy for their Spring Summer 2014 campaign.

It’s a little bit geeky but a lot clever. CALL IT SPRING has always claimed to draw its inspiration from street culture and has formed a pattern with their campaigns. Each campaign tells a story of a group of friends as they embark on every day adventures. Now, for a moment, think about what you see in the streets and shopping centres every day? Young women tapping away furiously at their smartphone screens… so CALL IT SPRING goes emojicrazy makes perfect sense right?

 I, for one, love the bright colours and fun play on emojicons. I think it is a great way to introduce a Summer collection. What do you think?






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